A memorable customer experience is more than a marketing process. Winning companies understand that the customer experience starts long before the manufacturing of a product begins, and doesn’t end with a purchase. It’s a dynamic journey that requires the integration of people with end-to-end processes and systems. Employing the right technology throughout this journey will mean the difference between an exceptional or disappointing customer experience.
The Customer Experience Innovation Forum will bring together SAP customers from retail, consumer products, and wholesale distribution companies to learn from one another and share practical solutions and best practices around solving complex demand-to-fulfillment challenges.