In the age of the empowered consumer, the SAP Customer Experience Forum (formerly the SAP Retail Executive Forum) will inspire you to use your SAP technologies to deliver memorable, scalable customer experiences. You’ll be in good company with other leaders who are delighting customers every day.

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Our agenda comes from qualitative research we run regularly with business and IT leaders from 50+ retail, consumer products, and wholesale distribution companies. You’ll recognize your own challenges and successes, whether it’s the smartphone-empowered consumer or new classes of competitors.

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  • "The SAP Customer Experience Forum is all about helping our customers deliver distinct and memorable experiences to their customers, profitably and at scale."

    Matt Laukaitis - Senior Vice President and General Manager, NA Consumer Industries, SAP
  • "I love the conference, the ability to network with industry peers and speak one to one with SAP experts. The interaction is amazing."

    Audra Knight - Vice President - Technology, Macy's
  • "There is no better forum to share industry specific successes and challenges, and connect into the broader community for solutions."

    Steve Hatcher - President, Retail and Wholesale, /N SPRO
  • "The Eventful Conferences experience is highly personalized and drives value for everyone in attendance."

    Ambrosia Vertesi - Vice President People, Duo Security


Dallas, Texas – home to the first retail shopping plaza in America – is the perfect backdrop for the SAP Customer Experience Forum.

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Planning for the SAP Customer Experience Forum is underway. Get involved and be a part of the community for this year’s conference.

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