Creating optimal end to end customer experiences requires the alignment of people, business processes and technology. Hear inspiring individuals from SAP retail, consumer products and wholesale distribution companies share practical solutions and best practices around solving complex demand to fulfillment challenges.

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Through in-depth qualitative research we’ve gathered key thoughts from Business and IT leaders representing over 50 retail, consumer products and wholesale distribution companies who run SAP. The challenges and opportunities they shared with us form the blueprint for our upcoming agenda. Check out what they had to say.

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  • "The Customer Experience Innovation Forum is all about helping our customers deliver distinct and memorable experiences to their customers, profitably and at scale."

    Matt Laukaitis - Senior Vice President and General Manager, NA Consumer Industries, SAP
  • "I love the conference, the ability to network with industry peers and speak one to one with SAP experts. The interaction is amazing."

    Audra Knight - Vice President - Technology, Macy's
  • "There is no better forum to share industry specific successes and challenges, and connect into the broader community for solutions."

    Steve Hatcher - President, Retail and Wholesale, /N SPRO
  • "The Eventful Conferences experience is highly personalized and drives value for everyone in attendance."

    Ambrosia Vertesi - Vice President People, Duo Security


Dallas, Texas – home to the first retail shopping plaza in America – is the perfect backdrop for the Customer Experience Innovation Forum.

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Planning for the Customer Experience Innovation Forum is underway. Get involved and be a part of the community for this year’s conference.

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