A Research-Driven Agenda: Navigating the Age of the Technology-Empowered Consumer

Now that consumers can engage, browse, compare, shop, and share on a mobile device anywhere and anytime, the retail, consumer products and wholesale industries will never be the same again. Customers expect a seamless brand experience that transcends devices and physical locations. They have high expectations and crave unique experiences that reflect their personal values.

Reinvention is the name of the game. Startups are disrupting all kinds of industry segments and consumer brands are popping up in mini-shops everywhere, looking for new ways to connect with customers. Meanwhile, the brick-and-mortar businesses are going online, and the e-commerce shops are going brick-and-mortar. Technology is the thread that’s helping the winners set new standards in delivering personalized, high-touch customer experiences.

We developed this year’s theme through the approach we take to shape the agenda of all Eventful Conferences events. To discover the most relevant topics to you, we interviewed 50+ individuals from organizations responsible for customer experience, supply chain, procurement, business analytics, finance, and IT. We also look to SAP and industry influencers to identify global trends in the retail, footwear and apparel, consumer products, and wholesale distribution industries.

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Creating a Digitally Enabled Customer Experience

Key Research Findings

Customers expect a seamless brand experience that transcends devices and physical locations and technology is the thread that’s helping winners set new standards. Companies have expressed the importance of mapping their customer journey’s and aligning technology.

Customers expect a seamless brand experience that transcends devices and physical locations and technology is the thread that’s helping winners set new standards. Companies have expressed the importance of mapping their customer journey’s and aligning technology.

Customers expect a seamless brand experience that transcends devices and physical locations and technology is the thread that’s helping winners set new standards. Companies have expressed the importance of mapping their customer journey’s and aligning technology.

Developing a Digital Roadmap

Key Research Findings

Companies are looking for a detailed understanding of the SAP roadmap in order to harness the full potential of the suite, extensions and partnerships. How do they make the right decisions today for tomorrow?

Companies are looking for a detailed understanding of the SAP roadmap in order to harness the full potential of the suite, extensions and partnerships. How do they make the right decisions today for tomorrow?

Companies are looking for a detailed understanding of the SAP roadmap in order to harness the full potential of the suite, extensions and partnerships. How do they make the right decisions today for tomorrow?

Integrated Supply Chain and Inventory Management

Key Research Findings

Anticipating demand, aligning inventory and maximizing sales. Forecasting sales and planning inventory is tough and getting tougher and companies are looking for ways to optimize their supply chain.

Anticipating demand, aligning inventory and maximizing sales. Forecasting sales and planning inventory is tough and getting tougher and companies are looking for ways to optimize their supply chain.

Anticipating demand, aligning inventory and maximizing sales. Forecasting sales and planning inventory is tough and getting tougher and companies are looking for ways to optimize their supply chain.

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